1 min read
13 Nov

If there’s one thing the world needs now more than ever, it’s cheer. 

After a tumultuous year that kicked off with the devastating Australian bushfires and continued with the coronavirus pandemic, people are looking for ways to lift their spirits. 

Today is a day which should do just that. While kindness should be carried out every day, World Kindness Day is being promoted in Australia as a mission to set a new world record of 20,000 kind acts logged in one single day. 

The Kindness Factory is a not-for-profit organisation aimed at inspiring people to be kind, to reach out for help, to stay connected with others, exercise resilience and treat the planet with dignity and respect.“We’ve seen countless examples including people buying strangers coffee, mowing a neighbour’s lawn through to someone giving away a car,” Ms Koschel said.“Humans have a huge capacity to be kind – this year has shown that we need to shine a light on kindness now more than ever.”You can log your act of kindness today, using social media hashtag #onesmallact #20kin2020 or visit the Kindness Factory website


Kindness Factory is on a mission to make the world a kinder place. We focus in community, schools, and corporates. We also fund valuable research and insights into kindness and collaborate with like minded people and organisations who share our passion for kindness. 

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